Hitting kiosks today is the new pocket size Madame Figaro, a widely read women’s magazine supplement to the French newspaper Le Figaro, much like the T Magazine is to the New York Times. After seeing the success of recent almost tabloid-esque magazines such as Grazia and Be, Madame Figaro has decided to downsize literally the size of its magazine in order to most likely save on production costs and put itself in a better position to compete. Starting at 1 euro, and eventually going up to the regular price of 1,30 euros, the new miniature Madame Figaro has picked a perfect time to launch…smack dab in the middle of Paris Fashion Week.

While magazine sales are suffering for the most part in other countries, notably the U.S., magazines, especially small cheap ones, are still going strong in France. For example, Elle magazine has actually increased sales over the past five years, whereas other magazines have had to pull their shutters. Time will tell whether the move to create a pocket size Madame Figaro will render the magazine more competitive…for the moment it seems like a desperate measure to cut costs and appeal to France’s slimming wallets. Especially when they say something as cutesy/cheesy as “Madame Figaro pocket – Le style à prix mini.” It’s like saying “Payless – Dress for Less” for a magazine…

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